Top Marketing Jobs in Charlotte, NC

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Leads the strategic evolution of Lowe’s Media Network measurement capabilities, including roadmap ownership, methodology development, measurement systems, data pipelines, reporting platforms, and advertiser insights. Partners with Product, Technology, Data, Client Insights, and Media Planning teams to scale solutions across channels and advertiser segments. Develops measurement strategies, external-facing collateral, and frameworks while identifying capability gaps, improving workflows, democratizing data access, and leveraging automation.

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Develops and executes integrated, omni-channel media strategies across paid social, search, display, video, audio, radio, and TV. Analyzes customer, competitive, merchandising, P&L, and media performance data to optimize marketing investments and achieve KPIs. Partners with brand, merchandising, operations, pricing, agencies, vendors, and other cross-functional teams while serving as a media subject-matter expert and identifying emerging marketing trends.

Leads customer insights strategy and research programs across business areas, guiding analysts and vendors, coaching team members, and translating qualitative and quantitative research into compelling recommendations. The role develops annual learning plans, ensures research quality, identifies data sources, synthesizes customer insights, and partners across the enterprise to influence business decisions and advocate for customers.

Develops and executes category marketing and messaging strategies across in-store and online channels. Partners with merchandising, marketing, pricing, vendors, and operations to identify growth opportunities, support product launches, coordinate promotional plans, maintain category libraries and calendars, and ensure consistent customer-facing messaging. Analyzes category performance and customer insights to create actionable business recommendations and reports results against objectives.

Develops and executes category messaging strategies across in-store and online channels. Partners with merchandising, marketing, operations, pricing, vendors, and media teams to identify growth opportunities, support product launches, execute promotions, maintain category planning resources, and ensure consistent customer communications. Analyzes customer, competitive, and performance data to inform business cases and measure strategy effectiveness.

Leads recruitment marketing strategy, media campaigns, employer branding, and top-of-funnel hiring initiatives across Lowe’s business units. Manages recruitment marketing staff, budgets, vendors, market intelligence, candidate experience programs, analytics, and continuous improvement. Partners with HR, talent acquisition, business leaders, and employment branding teams to attract candidates in challenging markets, improve applications and hires, and maintain inclusive, multilingual campaigns.

Develops and manages strategic marketing plans, product and service campaigns, consumer insight research, and content governance. The role evaluates campaign effectiveness and consumer experience while coordinating content creation, distribution, management, and approvals across electronic and print formats. Requires collaboration across an enterprise healthcare organization, management of multiple projects under tight deadlines, and technical familiarity with Sitecore, HTML, CSS, Bootstrap, responsive layouts, and web performance optimization.

Participates in an eight-month rotational program across Marketing and Communications functions, including client marketing, growth marketing, brand, communications, content, research, and strategy. Executes projects, conducts research, prepares presentations, gathers documentation, attends training, and shadows multiple career paths while building business knowledge and professional skills. The program includes senior leadership exposure, mentoring, and cross-business experience.

Owns Workshop Digital’s growth marketing strategy, annual plan, budget, brand, campaigns, content, SEO, paid media, email, website conversion, lead generation, and sales enablement. Manages marketing operations, CRM, automation, attribution, reporting, and AI search initiatives while partnering with leadership and Business Development to generate pipeline. Directly manages and develops a Marketing Coordinator and oversees freelancers and vendors.

Leads Property & Casualty inbound channel marketing across websites, mobile apps, onboarding, and other digital touchpoints. Owns personalization, Next Best Experience/Action, decisioning, experimentation, performance reporting, and optimization strategies. Partners with analytics, product, MarTech, IT, and business teams to improve engagement, acquisition, retention, adoption, and member value. Develops channel roadmaps, audience strategies, testing programs, KPIs, business cases, and executive recommendations.

Leads content and media strategy supporting advisor acquisition and business growth. Manages media partnerships, sponsorships, budgets, integrated campaigns, content roadmaps, messaging, and multi-channel assets across digital, email, web, podcasts, webinars, and social media. Oversees content development, stakeholder approvals, audits, optimization, performance measurement, and KPI reporting while collaborating with marketing, sales, communications, creative, analytics, agencies, and external media partners.

Supports product marketing strategies, campaigns, market research, competitive analysis, marketing collateral development, product messaging, sales enablement, and campaign performance reporting. Collaborates with product management, sales, and creative teams to promote product lines, increase awareness, and support revenue growth.

Develop and execute direct-to-consumer email marketing campaigns, including promotional, triggered, onboarding, cart abandonment, segmentation, testing, QA, reporting, and optimization. Partner with sales, content, and marketing teams to improve engagement, conversions, sales, and revenue. Manage email platform production, campaign data, audience targeting, creative testing, and performance analysis while identifying opportunities to enhance email marketing processes and results.

Product Marketing Manager supporting AI-native cybersecurity go-to-market efforts. Responsibilities include competitive intelligence, sales enablement, content development, customer case studies, and translating technical information into clear sales materials. The role collaborates with product, sales, and senior marketing teams while owning defined solution-area responsibilities. It is remote, with preference for candidates in the EST time zone.

Leads institutional marketing strategy for retirement solutions, translating market, customer, competitive, and business insights into positioning, messaging, thought leadership, go-to-market plans, and growth initiatives. Partners with senior leaders and cross-functional teams across pension risk transfer, defined contribution lifetime income, stable value, and emerging businesses. Establishes priorities, evaluates marketing effectiveness, defines KPIs, and evolves strategy based on market developments and business results.

Lead client-level and market-level marketing for Specialty & Wellness focus markets. Develop and execute multi-channel B2B and B2B2C campaigns, build acquisition and lifecycle communications, create partner enablement materials, and measure/optimize performance. Act as primary marketing contact for partners and coordinate cross-functionally with Sales, Client Management, Analytics, Product, and agencies.

Own and bring in-house paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and vendor relationships. Partner cross-functionally with Sales, Content, Brand, Creative, and Digital; mentor a Digital Marketing Specialist; establish KPIs; and translate performance data into growth recommendations.

Own paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and agency transitions. Partner with Sales, Content, Brand, Creative, and Digital to establish KPIs and improve customer acquisition. Mentor a Digital Marketing Specialist, oversee vendors, and translate performance data into actionable recommendations.

Owns strategy and execution of account-based marketing campaigns for existing customers, driving upsell and expansion revenue. Manages integrated campaigns across email, direct mail, digital, webinars, events, and nurture programs; partners with sales, account management, customer success, product marketing, and content teams. Forecasts performance, tracks pipeline and revenue KPIs, manages campaign platforms, conducts testing, and optimizes program effectiveness.

Leads enterprise digital revenue and marketing strategy, including demand generation, customer acquisition, brand positioning, digital campaigns, pipeline growth, and performance measurement. Partners with Sales, Product Management, IT, and executive leadership to drive revenue, market expansion, customer engagement, and digital transformation. Oversees budgets, forecasting, partnerships, team development, cross-functional initiatives, and data-driven optimization while ensuring compliance and operational effectiveness.

Executes integrated marketing campaigns for transactions advisory and private equity offerings, including content, thought leadership, events, digital programs, and go-to-market initiatives. Coordinates with advisory leaders, subject matter experts, and marketing teams to produce campaign assets, expand service penetration, and support pipeline growth. Tracks engagement, lead generation, and pipeline metrics; manages campaign calendars and timelines; and recommends process and strategy improvements.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service lines, field marketing, communications, and sales enablement to deliver measurable growth initiatives. Responsibilities include stakeholder advising, content creation, campaign activation, event planning, performance measurement, optimization, and use of AI-enabled marketing tools.