Top Marketing Jobs in Charlotte, NC

Support planning and execution of loyalty initiatives to engage and retain customers. Partner cross-functionally to gather requirements, analyze data for insights, track OKRs, and run loyalty campaigns and feature implementations. Advocate for customer-first approaches, drive test-and-learn experiments, and build processes for new loyalty functionalities.

Manage day-to-day affiliate and creator operations for Lowe's Creator Program, including commission setup, tracking, attribution troubleshooting, payment and cancellation workflows, fraud detection, platform administration, recurring reporting, and performance analysis to drive creator monetization and program integrity.

Lead influencer marketing strategy and a team to plan, recruit, negotiate, execute, optimize, and report influencer campaigns. Align with cross-functional partners and agencies to meet KPIs, integrate creator content across channels, steward brand voice, and scale best practices for influencer programs.

Lead strategy and execution for the MyLowe's Rewards loyalty program to grow active membership, member spend, and engagement. Partner cross-functionally with finance, digital, store operations, and data teams to optimize online and in-store conversion, manage value proposition and T&Cs, deliver member gifts and benefits, and measure program performance to drive sentiment and ease of use.

Lead enterprise CRM strategy and governance to drive personalized, omnichannel customer engagement, lifecycle growth, experimentation, and marketing automation. Partner cross-functionally to build segmentation, personalization, testing, automation, measurement frameworks, and a high-performing team to increase lifetime value, retention, and marketing efficiency.

Lead strategy and execution for loyalty member promotions to drive CLV, retention, and engagement. Own promotional roadmap, personalization and automation initiatives, measurement frameworks, testing standards, dashboards, and marquee events like Member Week. Partner cross-functionally with Merchandising, Finance, CRM, Product, Tech, and Engineering, and manage a team to optimize promotional effectiveness and growth.

Lead customer onboarding communications for checking accounts, design multi-channel programs, develop segmentation triggers, and partner cross-functionally to drive customer activation and retention.

This role involves engaging with key opinion leaders, managing marketing feedback, collaborating with cross-functional teams, and executing KOL engagements to support brand strategy and compliance.

The Paid Media Manager will lead a team to manage and optimize digital advertising campaigns, focusing on strategy, implementation, and performance analysis. Responsibilities include budget oversight, media buying, and team leadership, while leveraging digital marketing trends and methodologies.

Lead integrated marketing and communications for large institutional partners, manage cross-functional projects and stakeholder relationships, deliver reporting and competitive analysis, support event and change management, and champion AI adoption across marketing operations.

The Marketing Operations Manager will lead email strategy and nurture programs, collaborating with marketing and sales to optimize performance and drive qualified pipeline.

Lead regional enterprise marketing for U.S. & EMEA, partnering with sales to drive new logo acquisition and customer expansion through ABM, demand generation, customer advocacy, events, and analytics to deliver measurable pipeline and revenue outcomes.

Lead client-level and market-level marketing for Specialty & Wellness focus markets. Develop and execute multi-channel B2B and B2B2C campaigns, build acquisition and lifecycle communications, create partner enablement materials, and measure/optimize performance. Act as primary marketing contact for partners and coordinate cross-functionally with Sales, Client Management, Analytics, Product, and agencies.

Execute marketing communications and event programs to increase brand awareness and support product promotion. Plan and manage trade shows and customer events, coordinate PR and media outreach, publish and monitor digital channels, support integrated campaigns and email marketing, create basic design assets, track campaign performance, and maintain marketing operations and asset organization.

Develop and execute product launch marketing plans, create customer-focused content and sales enablement materials, design creative assets, and coordinate cross-functional efforts with Product, Sales, and Engineering to support product introductions and lifecycle marketing.

Lead audience strategy and execution for SMS and outbound call campaigns: define audience rules, forecast volumes, build and deliver accurate campaign data, run test-and-learn, optimize by ROI/LTV, collaborate with IT and partners, and produce detailed business and technical requirements.

Lead recruitment marketing strategy to attract veterinary talent: manage job board campaigns, paid media, employer brand and content (social, video), measure funnel performance with analytics, partner cross-functionally, and run projects using Asana.

Lead product marketing for P&C (Auto, Homeowners, Renters) driving digital-first acquisition and retention. Develop marketing plans, manage budgets and agencies, use performance analytics and competitive insights to inform strategy, shepherd digital acquisition experiences, ensure compliance and risk controls, coach team members, and influence cross-functional stakeholders to achieve growth.

Lead product marketing for P&C insurance (Auto, Homeowners, Renters), develop and execute digital-first acquisition and retention campaigns, translate performance insights into marketing plans, manage budget allocations and agency partners, ensure compliance and risk controls, coach team members, and drive measurable growth.

Create data- and research-driven B2B content (whitepapers, blogs, webinars, social, SEO, digital copy) that drives traffic and leads. Develop brand voice and content strategy, manage editorial calendar, partner with Business Development, monitor content performance, and recommend data-informed optimizations.

The Performance Marketing Analyst will optimize marketing strategies for clients, specializing in Social or Search, with responsibilities in account management and budget allocation.

Provide dedicated marketing consulting to assigned enterprises and up to ~415 financial advisors: deliver one-on-one guidance, webinars and in-person training, create digital marketing strategies and editorial calendars, measure KPIs (email CTR, social engagement, website traffic), drive adoption of LPL marketing solutions, collaborate with compliance and internal teams, and report on business results.

Support product marketing managers by assisting in campaign development and execution, conducting market and competitive research, creating marketing collateral, and coordinating with sales, product, and design teams to ensure consistent messaging and product positioning.

Provide remote travel planning and client support while assisting marketing efforts: research destinations, prepare quotes and itineraries, coordinate with suppliers, create and schedule social content, maintain client records, and deliver professional customer service.

Lead product marketing content and strategy for Nuveen's public products (especially fixed income). Create collateral, position products, support launches and campaigns, partner with product/investment/compliance teams, assess market trends, and manage multi-channel distribution to drive capital-raising and client engagement.