Top Marketing Jobs in Charlotte, NC

Leads complex customer engagement marketing initiatives, including multi-channel digital campaigns, customer-facing communications, retention strategies, marketing analysis, and test-and-learn optimization. Collaborates cross-functionally with internal stakeholders, vendors, and agencies; guides campaign development, evaluates performance data, manages complex marketing challenges, and may lead projects, teams, or mentor peers.

Develops and executes integrated, omni-channel media strategies across paid social, search, display, video, audio, radio, and TV. Analyzes customer, competitive, merchandising, P&L, and media performance data to optimize marketing investments and achieve KPIs. Partners with brand, merchandising, operations, pricing, agencies, vendors, and other cross-functional teams while serving as a media subject-matter expert and identifying emerging marketing trends.

Leads enterprise programmatic display, online video, and affiliate marketing strategy across eCommerce and in-store channels. Owns media planning, buying, audience activation, optimization, measurement, experimentation, affiliate partnerships, and agency management. Partners cross-functionally to improve customer acquisition, revenue, profitability, and media effectiveness. Manages and develops paid media teams while evaluating emerging platforms, data partnerships, automation, and AI capabilities.

Leads customer insights strategy and research programs across business areas, guiding analysts and vendors, coaching team members, and translating qualitative and quantitative research into compelling recommendations. The role develops annual learning plans, ensures research quality, identifies data sources, synthesizes customer insights, and partners across the enterprise to influence business decisions and advocate for customers.

Develops and executes category marketing and messaging strategies across in-store and online channels. Partners with merchandising, marketing, pricing, vendors, and operations to identify growth opportunities, support product launches, coordinate promotional plans, maintain category libraries and calendars, and ensure consistent customer-facing messaging. Analyzes category performance and customer insights to create actionable business recommendations and reports results against objectives.

Develops and executes category messaging strategies across in-store and online channels. Partners with merchandising, marketing, operations, pricing, vendors, and media teams to identify growth opportunities, support product launches, execute promotions, maintain category planning resources, and ensure consistent customer communications. Analyzes customer, competitive, and performance data to inform business cases and measure strategy effectiveness.

Leads recruitment marketing strategy, media campaigns, employer branding, and top-of-funnel hiring initiatives across Lowe’s business units. Manages recruitment marketing staff, budgets, vendors, market intelligence, candidate experience programs, analytics, and continuous improvement. Partners with HR, talent acquisition, business leaders, and employment branding teams to attract candidates in challenging markets, improve applications and hires, and maintain inclusive, multilingual campaigns.

Leads client-focused proposals, qualifications, presentations, campaigns, branded content, communications, and event support for Gilbane’s Southeast Division. Partners with business development to develop compelling narratives, maintain brand standards, conduct market research, manage digital assets, and support local growth. Regularly visits jobsites for content creation, mentors junior staff, and coordinates multiple deliverables independently across cross-functional teams.

Owns Jackrabbit’s digital marketing ecosystem, including website strategy, SEO, paid media, conversion optimization, marketing automation, analytics, attribution, and data governance. The role manages HubSpot or comparable CRM automation, WordPress or CMS operations, dashboards, funnel reporting, experimentation, and digital performance optimization. This senior individual contributor partners with Marketing, Sales, RevOps, Creative, Content, and technical teams to improve acquisition, conversion, pipeline visibility, and revenue impact.

Leads integrated digital marketing strategies for assigned healthcare therapy brands across websites, email, social media, SEO, and marketing automation. Manages customer journeys, audience segmentation, campaign execution, website governance, analytics, A/B testing, and performance optimization. Partners with brand teams, agencies, vendors, IT, and cross-functional stakeholders while ensuring privacy and regulatory compliance. Supports adoption and optimization of HubSpot, ClickDimensions, Asana, and CRM technologies.

Drives digital-first product marketing campaigns to acquire new members and deepen existing member relationships. Responsibilities include campaign planning, direct-response marketing, agency and stakeholder management, budget allocation, analytics, compliance, performance measurement, optimization, and continuous testing. The role focuses on sustainable growth and efficient cost per account within financial services.

Plans customized travel itineraries, coordinates transportation, accommodations, and activities, and provides responsive customer service. Supports marketing campaigns by promoting destinations and travel packages through social media, email, brochures, newsletters, and online content. Manages client inquiries, follows up on bookings, and collaborates with the team while working independently in a remote environment.

Leads loyalty marketing campaigns that acquire, engage, and retain customers. Develops marketing strategies, briefs, calendars, visual merchandising plans, and actionable customer insights in partnership with brand, analytics, technology, finance, and project teams. Manages small agile marketing teams, coordinates cross-functional execution, monitors program performance against KPIs, and represents loyalty marketing initiatives to internal and external stakeholders.

Leads integrated marketing and client growth strategies across 60+ veterinary practices. Responsibilities include managing email, website, SMS, and other campaigns; developing test-and-learn initiatives; using marketing analytics to optimize performance; partnering with practices and cross-functional stakeholders; and managing projects, budgets, timelines, resources, and executive reporting. The role requires strong execution, relationship building, strategic thinking, and up to 25% travel.

Owns Salesforce Marketing Cloud and Data Cloud, including data integrations, audience segmentation, customer journeys, email campaigns, automation workflows, testing, deliverability, and performance reporting. Develops data-driven omnichannel marketing strategies, analyzes campaign KPIs, troubleshoots platform issues, and collaborates with marketing, IT, sales, and divisional teams. The role requires technical Salesforce expertise, creative and design sensibility, strong analytics, and cross-functional communication.

Leads B2B ecommerce strategy, digital application adoption, customer experience, online sales growth, and Caterpillar Digital Excellence initiatives. Manages ecommerce applications, product listings, analytics, marketing campaigns, UX improvements, user acceptance testing, compliance, and cross-functional collaboration with Marketing, IT, Sales, Legal, OEM, and dealer teams. Reports performance insights to leadership and recommends strategies to improve customer adoption, retention, and online parts sales.

Manage day-to-day affiliate and creator operations for Lowe's Creator Program, including commission setup, tracking, attribution troubleshooting, payment and cancellation workflows, fraud detection, platform administration, recurring reporting, and performance analysis to drive creator monetization and program integrity.

Supports planning, execution, optimization, and measurement of multi-channel marketing programs. Creates and publishes content across digital, email, social, web, and print channels; coordinates campaigns, stakeholders, vendors, budgets, and workflows; analyzes performance metrics; and presents insights and recommendations. Partners with Sales and cross-functional teams to address content needs, strengthen brand presence, improve operational scalability, and support business growth.

Owns AvidXchange’s brand presence across social media, Reddit, YouTube, digital advertising, and brand governance. Responsibilities include developing channel strategies, writing copy, creating Canva assets, managing communities, producing video content with creative partners, overseeing top-of-funnel campaigns, reporting performance, and maintaining brand consistency. The role also leads employee social advocacy through Oktopost and contributes to GEO and AI discoverability initiatives.

Leads strategic pursuit planning for major professional services opportunities, including capture planning, client positioning, proposal messaging, interview strategy, competitive intelligence, and win-loss analysis. Facilitates workshops, coaches technical teams, improves proposal quality, develops marketing capabilities, and mentors marketing professionals. Partners with firm leadership and business development teams to align pursuits with client needs and growth objectives.

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Develop and execute go-to-market strategies for healthcare and employee benefits products. Responsibilities include market and competitive analysis, product positioning and messaging, marketing collateral, product launches, sales enablement, cross-functional collaboration, client feedback analysis, and performance measurement. The role translates complex product capabilities into compelling customer-focused stories and supports thought leadership initiatives.

Leads cross-functional efforts to optimize digital experiences and marketing funnels across the member journey. Uses customer insights, analytics, experimentation, and performance data to improve engagement, conversion, and business outcomes. Develops strategic recommendations, business cases, and optimization practices; influences stakeholders, manages complex initiatives, monitors performance, and communicates insights to senior leaders. Mentors peers and helps establish emerging digital experience and marketing effectiveness capabilities.

Develop partnership marketing materials, proposals, client presentations, case studies, and outbound sales strategies for branded media content. Coordinate cross-functional deliverables, maintain proposal status and financial details, research prospective clients, update marketing data, and support business development executives. The role requires strong writing, presentation, organization, communication, budgeting, and project-management skills in a fast-paced media environment.

Own lifecycle marketing strategy and execution across email, SMS, and other owned channels for a network of veterinary hospitals. Build segmented, personalized, automated campaigns supporting onboarding, retention, repeat visits, service adoption, reactivation, and win-back. Lead HTML campaign development, testing, measurement, deliverability, and optimization while partnering with analytics, creative, and hospital teams to improve client engagement and growth.