Top Marketing Jobs in Charlotte, NC

Lead customer onboarding communications for checking accounts, design multi-channel programs, develop segmentation triggers, and partner cross-functionally to drive customer activation and retention.

Leads loyalty marketing campaigns that acquire, engage, and retain customers. Develops marketing strategies, briefs, calendars, visual merchandising plans, and actionable customer insights in partnership with brand, analytics, technology, finance, and project teams. Manages small agile marketing teams, coordinates cross-functional execution, monitors program performance against KPIs, and represents loyalty marketing initiatives to internal and external stakeholders.

The Paid Media Manager will lead a team to manage and optimize digital advertising campaigns, focusing on strategy, implementation, and performance analysis. Responsibilities include budget oversight, media buying, and team leadership, while leveraging digital marketing trends and methodologies.

Lead influencer marketing strategy and a team to plan, recruit, negotiate, execute, optimize, and report influencer campaigns. Align with cross-functional partners and agencies to meet KPIs, integrate creator content across channels, steward brand voice, and scale best practices for influencer programs.

Manage day-to-day affiliate and creator operations for Lowe's Creator Program, including commission setup, tracking, attribution troubleshooting, payment and cancellation workflows, fraud detection, platform administration, recurring reporting, and performance analysis to drive creator monetization and program integrity.

Support planning and execution of loyalty initiatives to engage and retain customers. Partner cross-functionally to gather requirements, analyze data for insights, track OKRs, and run loyalty campaigns and feature implementations. Advocate for customer-first approaches, drive test-and-learn experiments, and build processes for new loyalty functionalities.

Lead strategy and execution for the MyLowe's Rewards loyalty program to grow active membership, member spend, and engagement. Partner cross-functionally with finance, digital, store operations, and data teams to optimize online and in-store conversion, manage value proposition and T&Cs, deliver member gifts and benefits, and measure program performance to drive sentiment and ease of use.

Lead enterprise CRM strategy and governance to drive personalized, omnichannel customer engagement, lifecycle growth, experimentation, and marketing automation. Partner cross-functionally to build segmentation, personalization, testing, automation, measurement frameworks, and a high-performing team to increase lifetime value, retention, and marketing efficiency.

Lead strategy and execution for loyalty member promotions to drive CLV, retention, and engagement. Own promotional roadmap, personalization and automation initiatives, measurement frameworks, testing standards, dashboards, and marquee events like Member Week. Partner cross-functionally with Merchandising, Finance, CRM, Product, Tech, and Engineering, and manage a team to optimize promotional effectiveness and growth.

Senior marketing executive who leads growth and product marketing to drive demand generation, ABM, performance marketing, lifecycle/adoption programs, and analytics. Partners with Sales, Product, Customer Success, and Finance to optimize funnel performance, increase property conversions and high-quality unit growth, and build a data-driven, scalable marketing organization.

Research destinations and travel experiences, assist clients with travel options, prepare quotes and itineraries, coordinate with suppliers, maintain travel records, and provide customer service. The role also supports social media content creation, scheduling, and promotional marketing campaigns for destinations and travel offerings in a remote environment.

Lead product marketing content and strategy for Nuveen's public products (especially fixed income). Create collateral, position products, support launches and campaigns, partner with product/investment/compliance teams, assess market trends, and manage multi-channel distribution to drive capital-raising and client engagement.

Lead TIAA Retirement Solutions brand across media, partnerships, creative studio, advertising, social, and paid media to drive measurable business growth. Build integrated campaigns activating sponsorships, oversee creative quality, manage ~20 senior-to-mid-level associates, partner with executives and compliance, and align brand investment to business outcomes across audiences (Plan Sponsors, Consultants, Participants, Wealth Eligible).

Provide remote travel planning and client support while assisting marketing efforts: research destinations, prepare quotes and itineraries, coordinate with suppliers, create and schedule social content, maintain client records, and deliver professional customer service.

The Marketing Specialist is responsible for planning, executing, and optimizing digital marketing initiatives, supporting tradeshows, and ensuring data accuracy in CRM systems, while collaborating with global marketing and sales teams.

Manage production and delivery of global marketing campaigns and materials. Scope projects, create schedules, coordinate cross-functional teams, track progress, ensure compliance, and document process improvements.

Support the Director of Marketing to develop and execute localized integrated marketing plans across channels. Create print and digital collateral, manage vendors, track campaign performance, uphold brand standards, coordinate promotions with sales, and handle occasional on-site visits and light physical tasks.

Own end-to-end lifecycle marketing across lending and partnerships: audience definition, segmentation, HubSpot campaign architecture, nurture flows, reporting tied to pipeline, and cross-functional alignment with sales and partners. Build scalable workflows, suppression logic, and attribution while operating in a regulated environment.

Lead a product marketing organization to drive acquisition and cross-sell growth through digital-first campaigns, budget management, analytics-driven optimization, stakeholder collaboration, regulatory risk management, and team development. Accountable for performance metrics, paid channels, audience strategy, and delivering measurable Cost Per Account outcomes.

The Product Marketing Director will lead product marketing strategy, positioning, messaging, go-to-market execution, market research, launches, and post-launch optimization. The role serves as an Adobe technology subject matter expert and develops joint solutions with Merkle services. Responsibilities include cross-functional collaboration, KPI analysis, stakeholder engagement, competitive intelligence, and reporting to senior leadership. The position requires translating complex technical capabilities into customer benefits and driving product awareness, adoption, and growth.

Leads product marketing strategy for Adobe technology offerings, including positioning, messaging, market research, go-to-market execution, launches, post-launch optimization, KPI reporting, and competitive analysis. Partners with product management, sales, growth, alliance, and communications teams to create integrated solutions, translate technical capabilities into customer value, and drive product awareness, adoption, and growth.

Lead brand strategy and end-to-end social media programs for Wealth Management. Develop research-driven brand positioning, own content strategy and editorial calendar, publish platform-native content, set metrics and governance, influence cross-functional partners, and continuously optimize social performance to meet business objectives.

Supports marketing and sales teams by updating WordPress websites and landing pages, managing client databases and email campaigns, scheduling appointments and meetings, maintaining dashboards, coordinating sales schedules, and supporting SEO campaigns and messaging.

Manage day-to-day property marketing projects: coordinate with brokerage/leasing teams, develop strategy with writers and designers, run meetings, manage workflows and assets, track deliverables, and provide campaign reporting to stakeholders.

Own and scale the email channel end-to-end: build strategy, execute campaigns and experiments in HubSpot, optimize lifecycle and segmentation, measure revenue impact, and report ROI to leadership.