Top Marketing Jobs in Charlotte, NC

Develops and executes integrated, omni-channel media strategies across paid social, search, display, video, audio, radio, and TV. Analyzes customer, competitive, merchandising, P&L, and media performance data to optimize marketing investments and achieve KPIs. Partners with brand, merchandising, operations, pricing, agencies, vendors, and other cross-functional teams while serving as a media subject-matter expert and identifying emerging marketing trends.

Leads enterprise programmatic display, online video, and affiliate marketing strategy across eCommerce and in-store channels. Owns media planning, buying, audience activation, optimization, measurement, experimentation, affiliate partnerships, and agency management. Partners cross-functionally to improve customer acquisition, revenue, profitability, and media effectiveness. Manages and develops paid media teams while evaluating emerging platforms, data partnerships, automation, and AI capabilities.

Leads customer insights strategy and research programs across business areas, guiding analysts and vendors, coaching team members, and translating qualitative and quantitative research into compelling recommendations. The role develops annual learning plans, ensures research quality, identifies data sources, synthesizes customer insights, and partners across the enterprise to influence business decisions and advocate for customers.

Develops and executes category marketing and messaging strategies across in-store and online channels. Partners with merchandising, marketing, pricing, vendors, and operations to identify growth opportunities, support product launches, coordinate promotional plans, maintain category libraries and calendars, and ensure consistent customer-facing messaging. Analyzes category performance and customer insights to create actionable business recommendations and reports results against objectives.

Develops and executes category messaging strategies across in-store and online channels. Partners with merchandising, marketing, operations, pricing, vendors, and media teams to identify growth opportunities, support product launches, execute promotions, maintain category planning resources, and ensure consistent customer communications. Analyzes customer, competitive, and performance data to inform business cases and measure strategy effectiveness.

Leads recruitment marketing strategy, media campaigns, employer branding, and top-of-funnel hiring initiatives across Lowe’s business units. Manages recruitment marketing staff, budgets, vendors, market intelligence, candidate experience programs, analytics, and continuous improvement. Partners with HR, talent acquisition, business leaders, and employment branding teams to attract candidates in challenging markets, improve applications and hires, and maintain inclusive, multilingual campaigns.

Leads loyalty marketing campaigns that acquire, engage, and retain customers. Develops marketing strategies, briefs, calendars, visual merchandising plans, and actionable customer insights in partnership with brand, analytics, technology, finance, and project teams. Manages small agile marketing teams, coordinates cross-functional execution, monitors program performance against KPIs, and represents loyalty marketing initiatives to internal and external stakeholders.

Manage day-to-day affiliate and creator operations for Lowe's Creator Program, including commission setup, tracking, attribution troubleshooting, payment and cancellation workflows, fraud detection, platform administration, recurring reporting, and performance analysis to drive creator monetization and program integrity.

Leads customer marketing strategy and campaigns to increase engagement, loyalty, and revenue. Collaborates with sales, product management, creative services, and regional marketing teams; analyzes customer data and market trends; manages customer journeys, marketing automation, CRM activities, vendors, agencies, events, and campaign reporting. The role also develops channel marketing programs, mentors team members, and provides recommendations to improve campaign performance and customer experience.

Leads lifecycle marketing strategy and execution across email, SMS, and owned channels for a veterinary hospital network. Builds segmented, automated, personalized campaigns; manages HTML development, QA, testing, deployment, and optimization. Uses client and patient data to improve engagement, retention, repeat visits, service adoption, and reactivation. Partners with analytics, creative, and hospital teams to measure performance, improve marketing technology, and scale lifecycle capabilities.

Leads client marketing strategy for retirement plan products across B2B and B2C audiences. Develops journey-based campaigns, automation, audience web strategies, go-to-market plans, KPI measurement, and executive initiatives. Partners cross-functionally with Product, Sales, Digital, Brand, and Creative teams, while managing and developing a team of three professional marketers.

Coordinates marketing operations initiatives, project plans, technology processes, user training, data quality, reporting, and process improvements. Partners with Marketing, Business Development, IT, and vendors to improve system adoption, operational efficiency, scalability, and measurable business outcomes.

Supports marketing operations by coordinating email marketing requests, validating data, conducting quality reviews, identifying discrepancies, escalating issues, documenting processes, and improving operational workflows. Collaborates with marketing leadership and cross-functional stakeholders to ensure accurate, consistent, and brand-aligned communications while managing multiple priorities.

Build, launch, monitor, and optimize Google Ads and other SEM campaigns. Manage campaign structures, keywords, ad copy, targeting, budgets, pacing, conversion tracking, quality checks, and performance reporting. Analyze results, provide strategic recommendations to sales teams, troubleshoot tracking and fulfillment issues, and coordinate with internal teams and vendors. Manage multiple accounts and deadlines while maintaining accurate documentation and staying current with advertising platforms and SEM processes.

Leads AssetMark’s advisor marketing strategy, team, roadmap, campaigns, content, educational programs, thought leadership, surveys, lead generation, and AI-related initiatives. Oversees a white-label advisor marketing program, evaluates marketing technology vendors, manages cross-functional partnerships, and measures engagement, adoption, leads, ROI, and business growth. The role manages two direct reports and requires strong financial services marketing, advisor engagement, program management, communication, and analytics expertise.

Leads channel-specific marketing strategy and execution for major retail and ecommerce customers, including product launches, go-to-market planning, retail media, digital shelf optimization, merchandising, SEO content, customer presentations, and performance reporting. Partners with Sales, Product Development, Engineering, Creative, agencies, and retailers to commercialize products, identify growth opportunities, manage marketing budgets, and improve customer and consumer engagement.

Plan and execute integrated marketing initiatives across the Americas, adapting global strategies to regional markets. Lead campaign development and rollout across digital and offline channels, manage content, social, email, events, and agency partners, monitor analytics and KPIs, and support country teams to drive brand awareness, visitor acquisition, member growth, and engagement.

Coordinates firm-wide email communications, announcements, news alerts, evites, and podcast publications. Maintains website content, CRM data, mailing lists, and digital assets across external platforms. Collaborates with business development and content administrators to ensure information remains accurate and current. Requires strong organization, attention to detail, proficiency with Microsoft Office tools, and familiarity with email marketing, CRM, and WordPress platforms.

Lead product marketing content and strategy for Nuveen's public products (especially fixed income). Create collateral, position products, support launches and campaigns, partner with product/investment/compliance teams, assess market trends, and manage multi-channel distribution to drive capital-raising and client engagement.

Leads corporate digital marketing strategy, integrated campaigns, content and communications, analytics, budgeting, events, vendor relationships, and brand development. The role manages SEO/SEM, paid media, email automation, website content, reporting dashboards, public relations materials, trade shows, community events, and executive communications while mentoring staff and collaborating with operations and sales. Based in Charlotte, the position requires in-office work and travel up to 20%.

Leads YWCA Central Carolinas’ marketing and communications strategy, calendars, content, email campaigns, events, fitness center promotions, storytelling, and brand stewardship. Manages an outsourced communications partner, coordinates vendors and audiovisual needs, supports fundraising and donor communications, and creates basic graphics, photography, and video. The hybrid, part-time role requires strong writing, project management, nonprofit communications experience, and occasional evening or weekend event support.

Supports B2B marketing through email, inbound, social media, PPC, direct mail, content creation, collateral design, market research, customer satisfaction programs, CRM administration, and trade show or event coordination. The role also manages prospect lists, supports lead management, assists sales enablement, monitors advertising campaigns, and coordinates production of marketing materials and displays.

Supports talent acquisition marketing through recruiting events, brand development, email and CRM campaigns, website updates, social media, SEO, digital advertising, content creation, graphics, vendor collaboration, and campaign optimization. Conducts market research and helps build candidate engagement and community growth. Travel is required, and the role also supports the company’s safety management system.

Lead strategy and execution for the MyLowe's Rewards loyalty program to grow active membership, member spend, and engagement. Partner cross-functionally with finance, digital, store operations, and data teams to optimize online and in-store conversion, manage value proposition and T&Cs, deliver member gifts and benefits, and measure program performance to drive sentiment and ease of use.

Leads CATS marketing strategy, integrated campaigns, brand governance, fare promotions, partnerships, analytics, staff development, budgets, vendors, and cross-functional outreach. The role oversees marketing execution, establishes performance standards, aligns messaging with transit operations and public-sector requirements, and builds scalable processes for organizational growth.