Manager - SEM Operations & Innovation

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Manager, SEM Operations & Innovation drives operational excellence and innovation across enterprise Paid Search and Shopping programs. This role translates strategic vision into actionable roadmaps, scalable processes, and measurable performance outcomes by advancing Search Engine Marketing (SEM) capabilities across Google Ads, Microsoft Ads (Bing), and emerging search platforms. Leading a team of paid search specialists, this manager oversees technical enablement, campaign execution, experimentation strategy, automation, and performance optimization. Through structured testing frameworks, data-driven insights, and operational rigor, the role ensures Paid Search programs are efficient, scalable, and aligned with broader marketing and eCommerce growth objectives. As a key cross-functional leader, the Manager partners closely with Paid Media leadership, SEO, Analytics, eCommerce, Technology, and external partners to deliver integrated strategies, operationalize innovation, manage complex initiatives from concept to execution, and scale proven solutions across Search and Shopping channels.
What You Will Do

• Lead execution of enterprise SEM strategies by overseeing campaign implementation, optimization, experimentation, and performance management across Google Ads, Microsoft Ads, and emerging AI and Agentic paid advertising platforms to drive efficiency, scalability, and measurable business results.
• Drive SEM innovation through structured experimentation with emerging ad formats, smart bidding strategies, automation tools, and platform betas to unlock scalable performance gains and enhance customer engagement.
• Champion technical enablement across SEM by advancing platform capabilities, driving integration strategy, evolving measurement frameworks, and optimizing structured product data feeds to support performance growth and operational scalability.
• Track and evaluate performance against established KPIs, leveraging data analysis to generate strategic insights and recommendations for senior leadership to optimize results and accelerate growth.
• Partner with SEO teams to drive integrated search strategies, leveraging shared insights across paid and organic channels to maximize total search visibility, traffic, and business impact.
• Drive financial accountability across SEM by managing budget pacing, forecasting performance trends, and monitoring spend efficiency to maximize ROI and mitigate risk.

Lead and inspire team members through coaching, mentorship, and structured development plans that strengthen technical expertise, deepen engagement, and drive consistent performance excellence.

• Establish and institutionalize SEM best practices while contributing to cross-functional process improvements that strengthen governance, execution consistency, and long-term marketing effectiveness.

Required Qualifications

• Bachelor's degree in Business, Business Management, Marketing, or Communications or equivalent years of experience in lieu of education requirement, if applicable
• 8 years of experience in marketing experience
• 5 years of experience in paid search / SEM
• 4 years of experience with SEM and analytics tools (e.g., Google Ads, Bing Ads, SA360, Adobe Analytics)
• Prior experience coordinating and managing teams
• Experience presenting in large forums and to executive management

Preferred Skills/Education

• Master's degree - MBA

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.