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Q2

Senior Marketing Adoption Strategist

Sorry, this job was removed at 12:07 p.m. (EST) on Monday, Mar 16, 2026
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Hybrid
Charlotte, NC, USA
Hybrid
Charlotte, NC, USA

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As passionate about our people as we are about our mission.

Why Join Q2?

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

The Job At-A-Glance: 

Q2 is seeking a Senior End User Adoption Specialist to support marketing strategy and asset development for fintech partners and financial institutions. This individual will be part of Q2’s Innovation Studio team, supporting Go-to-Market Sales, Marketing, and Partner Success programs. They will work alongside the End User Adoption Marketing Strategists to develop and deliver marketing assets, coordinate GTM plans, and establish and maintain a marketing materials library to drive marketing success and sales enablement for our customers and partners 

A Typical Day: 

  • Partner with End User Adoption Marketing Strategists to execute and coordinate marketing plans in support of end user adoption growth for our customers (financial institutions) 

  • Develop and deliver marketing assets and materials to financial institutions 

  • Drive operational efficiencies and establish new processes to scale strategic programs and customer reach 

  • Support development and management of marketing resource library and materials 

  • Maintain a campaign roadmap and coordinate with cross functional partners to ensure GTM efforts are aligned and executed on time 

  • Manage customer distribution lists and create and manage customer communications for program updates 

  • Work cross-functionally with teams across sales, partner success, development, and field marketing  

  • Support sales and marketing initiatives to achieve sales and revenue targets    

 

Bring Your Passion, Do What You Love. Here’s What We’re Looking For: 

  • Typically requires a bachelor's degree in marketing and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent relevant work experience. 

  • Excellent written/oral communication skills and ability to interface effectively with peer managers as well as senior management 

  • Attention to detail, exceptional follow-through, the ability to prioritize, stay organized, and multi-task in a fast-paced environment 

  • Proficiency in creative development tools, specifically Adobe Creative Cloud 

  • Skilled in utilizing and distilling insights from analytics tools, such as Pendo or Adobe Analytics 

  • Experience in supporting B2B and/or B2C sales and marketing programs  

  • Self-starter who is comfortable with ambiguity  

  • Experience building new processes and implementing across organizations 

  • Financial Services and enterprise software experience preferred

This position requires fluent written and oral communication in English.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness

  • Hybrid Work Opportunities

  • Flexible Time Off 

  • Career Development & Mentoring Programs 

  • Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents 

  • Community Volunteering & Company Philanthropy Programs 

  • Employee Peer Recognition Programs – “You Earned it”

Click here to find out more about the benefits we offer.

Our Culture & Commitment:

We’re proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. And our benefits go beyond healthcare—offering resources for physical, mental, and professional well-being. Click here to find out more about the benefits we offer. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program (see more). We believe in making an impact—in the industry and in the community.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.


Applicants in California or Washington State may not be exempt from federal and state overtime requirements

Q2 Charlotte, North Carolina, USA Office

4201 Congress Street, Charlotte, NC, United States, 28209

What you need to know about the Charlotte Tech Scene

Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.

Key Facts About Charlotte Tech

  • Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
  • Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
  • Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
  • Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
  • Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus

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