Marketing Attribution Experimentation Analyst

Responsibilities:

• Engages with internal partners to understand business strategy, questions and goals. Brings structure to business requests, translates requirements into an analytical project approach, and leads complex projects through completion.
• Delegates tasks and provides tactical and strategic guidance to peers. Serves as the analytics expert on cross-functional teams for large strategic initiatives.
• Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.
• Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
• Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
• Develops, owns and manages recurring analytic or reporting processes.
• Actively develops the analytics community at Vanguard by mentoring, coaching and connecting others with resources and training. Participates and presents during scheduled analytics seminars.
• Participates in special projects and performs other duties as assigned.

Qualifications:

• Minimum of eight years of related work experience with five years in marketing experimentation, causal inference, or advanced analytics
• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
• Proven experience designing and analyzing A/B tests, holdout tests, and other causal inference methods
• Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks
• Strong technical fluency in data, analytics, and statistical modeling; ability to collaborate effectively with data scientists and engineers
• Exceptional communication and stakeholder management skills
• Undergraduate degree or equivalent combination of training and experience

Special Factors

Sponsorship

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.