Lead web strategy and optimization across Employ, Lever, JazzHR, and Jobvite. Drive CRO, SEO/GEO/AEO, content/messaging, information architecture, experimentation, analytics, and development oversight. Manage teams and agencies to turn the web ecosystem into a measurable growth engine that drives engagement, conversion, and pipeline.

Lead mid-market and enterprise product marketing: own end-to-end product launches, build positioning and competitive strategy, create field enablement to accelerate deals and retention, and partner with sales, product, customer success, and demand gen to drive segment growth.

Define target-state architecture and guide platform evolution from fragmented products to a coherent, AI-enabled SaaS platform. Lead architectural decisions, governance, prototyping, and influence engineering leadership to balance long-term design with pragmatic delivery.