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Lead positioning and messaging for Appian's Finance solutions; create value-based messaging, go-to-market plans, and thought leadership; enable sales and global GTM teams; measure program effectiveness against pipeline and revenue goals.
Top Skills:
AIAppianAutomationBpmCase ManagementData FabricPaas
Reposted YesterdaySaved
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Lead messaging and go-to-market strategy for Finance, define value-based positioning, create thought leadership and playbooks, enable GTM teams, run campaigns, and measure program impact against pipeline and revenue goals.
Top Skills:
AIAutomationBpmCase ManagementData FabricPaas
Reposted YesterdaySaved
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Own messaging and marketing strategy for the Finance vertical: define value-based messaging and personas, create holistic marketing plans, deliver thought leadership and sales enablement, measure program effectiveness against pipeline and revenue, and align global GTM teams.
Top Skills:
AIAppianAppian Ai-Powered Process PlatformAutomationBusiness Process Management (Bpm)Case ManagementData FabricPlatform-As-A-Service (Paas)
Software
The Lead Product Marketing Manager drives commercial strategy, creates GTM strategies, and mentors junior team members, ensuring market alignment.
Top Skills:
AutomationB2B MarketingEnterprise SoftwarePaas
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