Leads PatientIQ’s full-stack B2B marketing function, owning demand generation, pipeline development, brand positioning, events, marketing infrastructure, KPIs, and team growth. The VP will drive qualified pipeline across Provider, MedTech & RWE, and Marketplace segments; manage paid channels and ABM; establish ROI reporting; support specialty-market expansion; and align marketing investment with commercial growth targets.

Leads and mentors a team of 4–6 engineers while contributing code and providing technical direction. Owns agile rituals, production feature delivery, technical architecture, performance, scalability, reliability, observability, and technical debt reduction. Partners with product and design teams, supports enterprise customers, and drives adoption of AI throughout software development. The role focuses on healthcare software, patient data collection, regulatory compliance, benchmarking, and integrations using HL7 and FHIR.