The Director of Demand Generation and Integrated Marketing leads multi-channel campaigns that build audience interest, generate qualified leads, and drive purchases. Responsibilities include paid media, lifecycle marketing, content, web, social, events, sales alignment, agency management, performance analytics, dashboard development, optimization, and marketing technology improvements. The role coordinates cross-functional teams, strengthens attribution and data quality, and translates marketing strategy into measurable programs.

Owns management and growth of the HELP developmental assessment product suite through customer retention, account expansion, print-to-digital migration, training upsells, and new business development. Builds relationships with Early Intervention, Early Childhood Education, Early Head Start, and agency customers; manages the sales funnel, forecasting, CRM reporting, partnerships, and cross-functional go-to-market efforts. The role is remote with substantial travel and potential future team leadership.