Serve as embedded BI lead for a divisional sales book, delivering actionable insights from syndicated and commercial data, leading opportunity analysis, training field teams, supporting Power BI reporting, and translating complex data into executive presentations to drive sales performance and planning.

Lead end-to-end category insights for strategic account chains using syndicated, retailer POS, and internal data. Develop analyses, reporting, and recommendations to drive sales and profit, partner with sales and BI, support category reviews and business planning, and present insights to stakeholders.

Partner with national and strategic accounts to develop and execute insight-driven promotional programs and activations across on- and off-premise channels. Build custom sales materials, coordinate events and tastings, measure program effectiveness with sales data, and collaborate with Sales, Brand Marketing, BI, Finance, Creative Services, and distributors.