Executes localized brand activations, tastings, trade engagements, and promotional events for a premium beer and spirits portfolio. Builds consumer, bartender, trade, and community engagement; coordinates logistics, staffing, materials, budgets, and compliance; supports approved social amplification; and maintains market relationships. The role captures field insights, competitive observations, attendance results, expenses, and activation outcomes while communicating regularly with agency, client, distributor, and account partners.