Lead end-to-end UX research across web, mobile, omnichannel, and AI-enabled experiences. Conduct qualitative and mixed-method studies, synthesize behavioral and quantitative data, and translate findings into product and design recommendations. Partner with cross-functional stakeholders, mentor researchers and designers, improve research practices through AI-enabled tools, support responsible AI research, and maintain reusable research knowledge bases. Contribute to consulting thought leadership, client case studies, digital transformation initiatives, and internal practice development.

Plans, writes, edits, audits, tests, and publishes support content for WhatsApp product launches. Coordinates with cross-functional, localization, and product teams to ensure accurate day-one readiness across support channels. Manages confidential pre-launch materials, timelines, risks, and multiple workstreams while improving content processes and standards. Also contributes to internal thought leadership, case studies, learning materials, and digital transformation initiatives.

Leads the strategy, roadmap, and execution of SEO, GEO, and ASO initiatives across search engines, generative AI platforms, conversational tools, and app marketplaces. Defines product vision, prioritizes investments, manages backlogs and incidents, analyzes performance, and drives experimentation and continuous improvement. Partners with executives, engineering, design, business teams, and external vendors to improve digital discoverability, AI-driven traffic, engagement, and brand visibility.