Manage and execute B2B multichannel digital campaigns using major CRMs and martech. Build nurture/email programs, troubleshoot martech and attribution, launch email/social/paid campaigns, maintain dashboards and lead scoring, ensure data integrity, coordinate with clients, and research martech improvements.

Lead client-facing content strategy and execution across digital channels. Research audiences and industries, write and edit high-quality content, present recommendations, manage workstreams, create toolkits/templates, collaborate with SEO, paid media, design, and development partners, and continuously improve content quality and performance.