Build and ship AI-enabled coaching product features from 0-to-1; design application capabilities on top of foundational models; translate coaching workflows into AI agents; build data pipelines and integrations; and educate the team on data and AI best practices.

Lead product vision and roadmap for an AI-powered coaching platform, prioritizing coach- and member-facing features. Translate coaching methodology into product, run discovery and user research, partner with engineering and design, support coaching operations, engage HR buyers, and leverage AI tools to augment coaching while driving team processes and execution.

Build and run Mentos growth experimentation engine for a sales-led GTM. Design, run, and scale experiments across channels (SEO, paid, email, ABM, events, partners), own conversion paths and growth operations (HubSpot, enrichment, automation), partner with Sales and Product Marketing, and optimize funnel and pipeline metrics through data-driven testing and AI-enabled tooling.