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Lead and own Midi Health’s paid acquisition and full-funnel media strategy, building an AI-native performance system to optimize CAC and LTV:CAC across dual motions (clinical care and consumer product). Manage budget/P&L, agency ecosystem, creative-performance feedback loops, audience strategy, and a team of growth specialists while communicating results to executives and the board.

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Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Lead Midi's social strategy and execution across all platforms, build scalable production and measurement systems, mentor the social team, drive engagement and brand growth, and collaborate cross-functionally to amplify cultural conversations and business outcomes.

Own and grow strategic channel partnerships (health plans, benefits consultants, TPAs) to drive partner-sourced pipeline and revenue. Lead partner onboarding, activation plans, performance reporting, cross-functional execution, and executive stakeholder engagement to translate partnerships into measurable business outcomes.