Lead and scale demand generation for a B2B SaaS platform: own paid media, lifecycle and digital campaigns, manage a ~$1.5M media budget, implement experimentation and AI-driven workflows, align marketing with sales, and improve reporting, attribution, and pipeline performance.

Lead coordination of brand, content, and campaign programs across channels. Manage editorial calendar, long-form writing, website and blog updates, vendor and agency relationships, events and product launch coordination, and campaign calendar execution. Own Monday.com workspace and KPI alignment while supporting organic and paid media efforts to grow brand awareness and deliver the flagship conference.

Own the Core Platform and select AI CRM features: data modeling and quality, automation/workflow engines, reporting/insights, integrations (APIs/webhooks/iPaaS), and marketing/source data. Define roadmap, unblock engineering, and ensure data reliability across campus systems.