Lead global media investment strategy and governance, managing enterprise marketing budgets, agency and platform partnerships, and agile investment operating models. Drive ROI-focused allocation, partner with Finance and Commercial teams, pilot ad tech and new platforms, and lead a global media investment team to present performance insights to executive leadership.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Lead strategy, evaluation, and activation of talent and brand partnerships. Build deal frameworks, manage contract terms, and align cross-functional teams. Define KPIs, create partner scorecards and dashboards, run A/B tests and predictive models, and translate performance into optimization and commercial outcomes.