Lead global category growth and own the product innovation pipeline from concept through commercialization. Develop positioning, messaging, pricing, and go-to-market plans; ensure consistent brand voice across packaging, advertising, digital, and trade. Guide cross-functional teams, manage creative development and execution, analyze post-launch performance, support sales with tools and sell-in stories, and manage/develop Associate Brand Managers.

Lead strategy and execution of integrated consumer communications for Shark Beauty, owning brand planning, creative strategy, campaign execution, cross-functional activation, agency management, budget oversight, and data-driven optimization for global product launches and brand growth.

Lead end-to-end development, production, and operational execution of marketing assets. Coordinate cross-functional teams and vendors, manage timelines, scopes, approvals, usage rights, and localization, maintain systems/trackers, mitigate risks, and support post-launch performance reviews.