Top Marketing Jobs in Charlotte, NC

Own internal communications strategy for the People Success organization, advising the Chief People Officer and senior leaders on high-stakes messaging. Develop executive communications, town hall content, announcements, FAQs, editorial calendars, playbooks, and measurement frameworks. Coordinate with internal communications and cross-functional teams, translate People programs into compelling employee messaging, and use employee insights and responsible generative AI workflows to improve communication effectiveness and efficiency.

Own internal communications strategy for senior stakeholders, advising executives on messaging and change communications. Create scalable AI-powered communication systems for a globally distributed workforce, measure program effectiveness, and drive continuous improvement. Develop mission- and culture-focused content, support company-wide events, prepare speakers, and coordinate proactive, reactive, and issues communications with internal and external communications teams.

Plans and executes proactive and reactive communications for product launches, company announcements, media relations, executive communications, and crisis response. Develops messaging, blog posts, social copy, and web content; manages reporter relationships; prepares executives for media appearances; and partners with Legal, Policy, and leadership during issues. The role requires translating complex crypto and technology topics for mainstream audiences while using generative AI responsibly to improve communications workflows.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Develop and own communications strategy for high-stakes legislative and regulatory initiatives; translate complex legal and policy matters into clear narratives; lead earned media and rapid-response; manage digital communications across X and social platforms; drive advocacy to influence policymakers and public opinion; build Tier 1 journalist relationships and maintain Coinbase's brand authority.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.