Responsible for strategic and technical ownership of corporate and community websites, driving SEO and organic growth, optimizing site architecture and conversion funnels, ensuring accurate GA4/GTM tracking, partnering with developers and vendors, managing workflows and SOPs, and leading a Website Associate to execute updates and reporting across a portfolio of properties.

Own portfolio-level lead generation strategy across PPC and ILS channels. Define spend allocation, KPIs, testing plans, and reporting integrity (GA4, Power BI). Manage SOPs, automation, vendor relationships, and a Paid Media Associate to optimize performance and scalability.

The Corporate Accounting Specialist supports month-end close through journal entries, reconciliations, and manages corporate expense programs. Responsibilities include financial analysis, invoice approvals, and process improvements.