Manage mid-market customer accounts as a trusted advisor, leading onboarding, engagement, retention, renewals, and expansion. Build executive relationships, develop success plans, monitor usage and risk, conduct business reviews, and track customer outcomes. Collaborate with Sales, Clinical, Product, and Operations teams while advocating for customers and improving internal processes. The role requires strong communication, analytical ability, strategic thinking, and experience managing senior stakeholders.

Design and execute lifecycle marketing strategies and journeys to recruit providers, drive patient signups and sessions, and activate partners. Own campaign setup, testing, analytics, and reporting. Build and QA dynamic email/SMS templates with templating logic and HTML/CSS. Partner with Product and Engineering to define event tracking, APIs, and webhook integrations. Manage marketing automation platform configuration (Iterable/HubSpot) and scale MarTech while ensuring HIPAA compliance.

Manage ongoing relationships with established mental health providers to retain and grow their practices. Conduct proactive outreach, run availability reviews, enable feature adoption, log interactions in HubSpot, escalate issues cross-functionally, and meet measurable activity and retention goals.