Lead and scale multi-channel customer acquisition for personal loans, balancing growth and unit economics. Own performance marketing, forecasting, budget pacing, analytics, testing culture, team building, martech adoption, and cross-functional alignment to drive profitable loan originations.

Support and execute capital markets transactions (ABS, warehouse, forward flow), own portfolio performance analytics and reporting, prepare investor diligence materials, monitor facility utilization and covenant compliance, and coordinate cross-functional teams to ensure accurate reporting and seamless transaction execution.

Lead lifecycle strategy to maximize borrower lifetime value through segmentation, next-best-offer logic, re-acquisition workflows, and experimentation. Own LTV, repeat-borrow rate, and portfolio yield metrics; integrate data science, credit risk, and finance to optimize offers and routing. Run lifecycle programs across HubSpot and other martech, deploy AI where valuable, and build a high-performing lifecycle team as the business and product scope expand.