Own end-to-end B2B content strategy across the funnel, including editorial planning, website content, SEO, paid media, nurture campaigns, reports, narratives, and press releases. Manage freelancers and agencies, maintain brand voice, support Sales, and optimize content for traffic and pipeline using analytics, A/B testing, personalization, and AI tools. The role requires strong writing, editing, strategic ownership, and comfort engaging technical SaaS audiences.

Lead marketing for CoreStack and BetterCloud, owning demand generation, product marketing, brand, communications, digital and customer marketing, events, and marketing operations. Build a data-driven, AI-enabled growth engine, align with Sales and Product, scale the team, and drive pipeline, bookings, and unified brand positioning.

Outbound-focused SDR responsible for prospecting IT, security, and infrastructure leaders across AI, SaaS, and cloud governance. Build qualified pipeline via cold calls, email, LinkedIn, and AI-assisted workflows; collaborate with Sales Director and AEs to design plays; maintain Salesforce data integrity; experiment with and document AI tooling and prompts to personalize at scale and improve conversion.