Owns customer management and revenue growth for the HELP developmental assessment product suite. Responsibilities include retaining and expanding existing accounts, migrating print customers to HELP Connect, developing new business, selling training and certification, managing pipelines and forecasts, attending industry events, and collaborating with Product, Marketing, and Learning teams. The role requires strong early childhood or early intervention expertise, consultative relationship management, commercial aptitude, and comfort supporting digital technology adoption.

The Director of Demand Generation and Integrated Marketing leads multi-channel campaigns spanning paid media, lifecycle marketing, content, web, social, events, and sales alignment. The role translates marketing strategy into execution, manages agency relationships, optimizes campaign performance, develops reporting and dashboards, and drives qualified leads, pipeline, and purchases. Responsibilities also include audience segmentation, funnel strategy, marketing technology, data quality, cross-functional coordination, and performance-based recommendations.