Owns Central Division commercial and financial performance, including volume, spend, forecasting, share, growth, and gross margin. Leads the WinCo customer relationship, joint business planning, pricing, promotions, merchandising, broker management, and execution. Uses commercial analytics to identify growth opportunities, develops category strategies and business cases, partners cross-functionally, and coaches a direct report. The role requires strong P&L management, retail math, forecasting, modeling, and senior stakeholder influence.

Manage regional sales growth for the Naturals ice cream channel through UNFI, KEHE, Whole Foods, Sprouts, and other retail customers. Build distributor and retailer relationships, execute customer and promotional plans, expand distribution, improve assortment, coordinate broker resources, and manage trade investment. The role owns sales, profit, share, and retail execution goals while using customer data and category insights to develop growth strategies and improve return on investment.