Leads regional sales for Protective Films and Coatings across the Eastern US and Canada. Responsibilities include hiring, coaching, and managing sales professionals; growing revenue and EBITDA; retaining customers and distribution partners; developing pricing and sales strategies; leading strategic accounts; tracking KPIs in SAP C4C; and collaborating with marketing, operations, finance, supply chain, and customer service. The role requires approximately 50% travel and reports to the VP of Sales.