Supports localized trade marketing plans for alcoholic beverage brands across on-premise and off-premise channels. Manages promotional calendars, distributor and retail programs, product listings, sampling, demonstrations, events, sports partnerships, merchandising, and consumer engagement initiatives. Monitors sales metrics, supports local budget tracking, and collaborates with marketing, sales, distributors, retailers, and brand partners. The field-based role requires regional travel across North Carolina or Virginia, including overnight travel.