Lead U.S. sales strategy and revenue growth for high-ticket custom and manufactured products. Build and manage high-performing sales teams, expand B2B, dealer, commercial bidding, union, and government opportunities, and oversee complex sales cycles. Establish CRM discipline, forecasting, reporting, margin controls, quoting processes, and funnel optimization while collaborating with marketing, project management, and estimating teams.

Leads a four-person Supply Engineering team while managing procurement operations, supplier relationships, inventory planning, international sourcing, negotiations, logistics, and process improvements. Coordinates material availability for production, reviews technical specifications, resolves supplier and quality issues, and collaborates with sales, engineering, project management, warehouse, and installation teams. Builds procurement workflows, reporting, KPIs, and operating procedures while providing hands-on support for complex sourcing projects.