Leads a team of Paid Media Strategists and owns multi-channel paid media performance across veterinary practices. Develops acquisition strategies, oversees campaign setup, tracking, attribution, reporting, and performance improvement. Coaches team members, manages agency partners, coordinates cross-functional initiatives, builds scalable processes, and supports new practice launches. Uses market, business, and campaign data to improve client acquisition and communicate priorities and results to stakeholders.

Leads integrated marketing and client growth strategies for more than 60 veterinary practices. Responsibilities include managing email, website, SMS, and other campaigns; developing test-and-learn strategies; leveraging analytics; coordinating budgets, timelines, and resources; and partnering with regional managers, practices, technology teams, and cross-functional stakeholders to improve client engagement and practice growth.

Provides Tier 1 and Tier 2 technical support for veterinary hospitals and corporate users. Administers Microsoft 365, Entra ID, Exchange Online, Teams, SharePoint, OneDrive, and Intune. Supports Windows and macOS endpoints, networking, VPNs, infrastructure, specialized veterinary equipment, vendors, deployments, acquisitions, and cybersecurity initiatives. Maintains documentation, manages tickets, and delivers responsive customer service in a fully remote environment with occasional travel.