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Leads integrated omnichannel media strategy for pharmaceutical brands across HCP and DTC audiences. Owns channel planning, investment frameworks, large media budgets, agency partnerships, performance optimization, client leadership, and launch and lifecycle strategy. Ensures media plans comply with MLR and FDA requirements while using data to improve engagement, adoption, and prescription lift.

Own pharmaceutical media performance reporting, analyze marketing data, develop dashboards, identify optimization opportunities, and present actionable insights to clients. Support attribution, test and control analyses, predictive modeling, AI-enhanced reporting, and process improvements. Collaborate with strategy, analytics, media, client services, data science, and technology teams to advance reporting capabilities and data-driven decision-making.

Leads complex, cross-functional projects from initiation through completion, managing scope, schedules, budgets, resources, risks, governance, quality, and stakeholder communication. Oversees financial forecasting, burn tracking, variance reporting, and client commitments. Mentors project managers, improves PMO processes, facilitates governance meetings, and ensures successful delivery across media and pharmaceutical client engagements.

Leads strategic direction, client relationships, account planning, profitable growth, retention, financial stewardship, and cross-functional delivery for high-value accounts. Advises senior stakeholders, identifies expansion opportunities, manages escalations, and ensures agency work aligns with client objectives. The role also leads, mentors, and develops teams, supports onboarding and hiring, and contributes to new business pitches within a marketing and life sciences agency environment.

Manages and grows client accounts by overseeing daily operations, coordinating cross-functional teams, supporting strategic planning, maintaining executive relationships, and identifying growth opportunities. The role contributes to account forecasting, financial management, business development, client satisfaction, and team development while ensuring agency deliverables align with client objectives.

Manage paid social campaigns across Meta, LinkedIn, TikTok, Reddit, and other platforms. Develop media plans, execute and optimize campaigns, manage budgets, validate tracking, analyze large datasets, and produce reports and performance insights. Collaborate with strategy, analytics, creative, project management, and ad operations teams while testing new audiences, ad products, and measurement approaches.

Leads day-to-day project delivery by developing schedules, coordinating resources, tracking budgets and task completion, managing risks and issues, facilitating status meetings, maintaining documentation, reporting progress, and ensuring deliverable quality. The role coordinates internal and external stakeholders across media projects, including digital, traditional, pharmaceutical, advertising, analytics, conferences, print, broadcast, and campaign reporting initiatives.

The role involves leading media strategy and analytics in pharmaceuticals, delivering insights, managing performance reporting, and guiding DTC and HCP strategies while ensuring compliance and data-driven decisions.

Contractor will design and build marketing analytics dashboards and client reports (Power BI), translate stakeholder needs into visualizations and technical requirements, define measurement frameworks and KPIs, liaise between client delivery and engineering, and improve cross-channel campaign reporting for healthcare/pharma clients.