The TikTok Strategist & Creator will develop and execute a content strategy for RYZE, targeting Gen Z, managing the TikTok presence, and analyzing performance for growth.

Build and run an end-to-end CRO operating system: prioritize and manage an always-on testing backlog, own the full test lifecycle, translate wins into scaled implementations, integrate test insights with paid media and creative, optimize conversion rate and contribution margin across funnels, design offer and funnel architecture, and lead CRO reporting and collaboration across Growth, Design, and Analytics.

Lead operational execution for lifecycle marketing: own campaign calendar for email and SMS, translate strategy into plans, coordinate cross-functional teams, improve workflows and tooling, enforce QA, and track campaign performance and experiments.