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The Senior Performance Designer will create performance-driven ads for paid media, collaborating with creative teams and guiding design iterations with a focus on conversion optimization.

Lead centralization of performance data, define KPI standards, build scalable data infrastructure and executive dashboards (Looker), deliver cross-functional performance insights, forecasting, and predictive models to drive margin, LTV, and capital allocation decisions.

Lead the creative strategy that drives paid media revenue by architecting scalable creative systems, developing testable hypotheses, aligning creator/UGC output, and mentoring a team. Partner cross-functionally to optimize hook rate, retention, CVR, and CPA while translating data into ICP-driven creative frameworks for DTC/CPG launches and campaigns.