Owner of the analytics foundation: design and maintain BigQuery/dbt models, pipelines, and Looker Studio reporting; build AI workflows and web apps on GCP; integrate marketing, e-commerce, and fulfillment data; ensure GCP ops, security, and reliability; use AI-assisted tools daily and collaborate with business and client stakeholders.

Manage 3–5 Meta and Instagram advertising accounts for ecommerce and DTC clients. Develop paid social strategies, optimize campaigns and budgets, guide creative development, analyze performance data, troubleshoot attribution, and deliver reporting and strategic recommendations. Serve as the primary client contact for Meta performance while monitoring platform trends and collaborating with internal growth, media, and creative teams.

Own end-to-end execution of a UGC program: recruit and manage creators, run 5–8 concurrent campaigns, coordinate logistics and contracts, deliver assets on time/budget, maintain ClickUp/Google Drive documentation, and improve SOPs and creator network quality.