Lead the launch and growth of JoVE’s corporate learning sales division. Develop the US mid-market go-to-market strategy, build pipeline and revenue, lead early customer deals, hire and coach a high-performing sales team, establish onboarding and sales processes, and drive forecasting, accountability, and performance across US and international markets.

Build JoVE’s US K-12 demand engine by generating and qualifying leads, developing targeted campaigns, managing conference marketing, producing audience-focused content, and partnering with sales to convert prospects into opportunities. Track funnel performance, campaign ROI, cost per lead, MQL-to-SQL conversion, and pipeline contribution to optimize marketing strategy and establish a scalable K-12 marketing function.