Own HR for a fully remote, multi-state B2B company, including payroll and labor-law compliance, contractor classification, onboarding and offboarding, leave and benefits administration, policies, employee relations, and manager coaching. Provide proactive, concise recommendations and cost modeling directly to the CEO, ensuring documentation and processes can withstand future SOC 2 audits.

Lead go-to-market strategy and launch new verticals: identify opportunities, validate via demand generation and direct enterprise selling, build sales playbooks, guide product roadmap, and own deals end-to-end while collaborating with CEO/CRO.