Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms. Manage targeting, budgets, creative trafficking, testing, tracking integrations, audience segmentation, and account structure. Analyze performance metrics such as CAC, CVR, CTR, engagement, and spend pacing, translating results into actionable recommendations. Collaborate with creative, analytics, regional marketing teams, paid media leads, and agencies to improve campaign performance and measurement.

Own paid social strategy, budgets, audience planning, testing, optimization, measurement, and performance reporting across Meta, TikTok, and emerging platforms. Lead paid social specialists and agency partners, oversee technical tracking and catalog hygiene, diagnose performance shifts, and translate insights into creative and omnichannel media strategies. Present performance narratives to stakeholders while managing a channel budget and pursuing CAC and growth targets.