Own and execute paid social acquisition across Meta, TikTok, and YouTube for both homeowners and service providers. Build full-funnel campaigns, design tests, manage budgets across geographies and seasons, analyze performance against unit economics (CAC, LTV:CAC), direct creative, expand platforms (CTV/streaming), and hire and scale a team as the channel grows.

The Director of Product Management will lead a team to enhance growth, retention, and profitability at LawnStarter by optimizing product strategies and operations across multiple service verticals.

Lead organic search and AI discovery efforts across the brand portfolio, establishing authority and visibility through innovative SEO strategies, team leadership, and collaboration with multi-functional teams.