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Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

Edit and optimize short- and long-form video for paid social (Meta, TikTok, YouTube) using UGC, influencer, and stock footage. Apply motion graphics, captions, and sound design; adapt formats per platform; storyboard and concept new creatives; iterate using performance data; collaborate with paid social and influencer teams to meet ROAS goals.

The Creative Director will lead paid social creative strategy and execution across various platforms, drive UGC and influencer partnerships, and develop a high-performing creative team.