Own and scale OUAI’s TikTok Shop presence by managing shop operations, creator affiliate programs, live shopping, campaigns, promotions, and fulfillment health. Build revenue forecasts, budgets, and performance reports covering GMV, orders, AOV, creator productivity, and contribution margin. Coordinate social commerce activities across Amazon, DTC, and retail channels, manage platform and agency partners, ensure compliance, and develop testing playbooks to improve sales and content performance.

Leads OUAI’s digital design across e-commerce, email, paid media, and other digital channels. Manages and develops three designers, translates campaigns into channel-specific creative, maintains design quality, oversees projects from brief to delivery, and partners with Creative, E-commerce, Growth, CRM, and Marketing teams. The role also develops scalable design systems, reviews deliverables, presents creative rationale, and uses performance insights to improve future work.