The Content Manager leads cross-channel content strategy and production for enterprise clients across traditional search and generative AI engines. Responsibilities include managing writers and editors, maintaining brand voice, conducting content QA, optimizing AI prompts, auditing search answers, developing strategic deliverables, presenting to clients, supporting upsells, and overseeing reputation management and growth campaigns. The role also includes coaching direct reports, delegating work, and monitoring content marketing trends.

Evaluates client websites for SEO and GEO best-practice compliance, conducts keyword and search-performance analyses, reviews backlink profiles and SERP behavior, monitors analytics platforms, and develops reports and strategic recommendations. The role communicates insights to internal and external stakeholders, collaborates with content teams, handles ad hoc analyses, and supports client partnership performance improvement.