Lead brand design across identity, campaigns, web, social, events, and product. Own creative work end-to-end, streamline production, evolve brand guidelines, mentor teammates, and partner with global stakeholders to ensure design consistency and excellence.

Lead full-funnel growth across Southeast Asia: remove onboarding friction, run multi-channel acquisition campaigns, own campaign P&L, collaborate with product for growth loops and feature launches, and build segmentation and lifecycle frameworks to increase activation, retention, and LTV.

Lead and optimize affiliate and influencer partnerships to acquire trading users in Southeast Asia. Develop and scale affiliate campaigns and networks, analyze user behavior and KPIs using analytics tools, and implement data-driven strategies to improve conversion and performance.