The role involves leading innovative marketing campaigns focused on GenAI-powered content across digital platforms while collaborating with vendors and technology teams to enhance performance and brand sentiment.

This role focuses on developing high-impact creative content across digital channels, enhancing visibility and brand sentiment particularly in AI-powered search. Responsibilities include managing content strategies, collaborating with teams, and ensuring compliance with marketing regulations.

The Senior Lead Marketing Consultant drives strategic marketing initiatives for business banking, enhancing banker productivity and profitability through comprehensive marketing plans and campaigns. Responsibilities include collaborating with teams, analyzing market trends, and optimizing campaigns for customer acquisition and profitability.