Top Marketing Jobs in Charlotte, NC

Lead B2B activation marketing to drive patient starts from commercial referral channels by building scalable systems, attribution frameworks, and repeatable playbooks. Implement MarTech and data-driven strategies, run A/B and incrementality tests, automate campaign execution using AI/ML and LLM tools, and templatize activation campaigns while managing and growing a cross-functional team.

Lead and scale organic growth across SEO, AEO, and CRO. Own multi-year strategy, experimentation, site architecture, and measurement. Partner with Engineering, Product, and Design to improve discoverability and conversions, ensure HIPAA/WCAG compliance, manage P&L, recruit and mentor teams, and drive revenue through AI-native discovery and conversion optimization.

Own the strategic roadmap for brand media allocation, audience targeting, and measurement. Bridge upper-funnel brand building with lower-funnel Patient Starts, manage CTV and paid social campaigns, build MMM or multi-touch attribution frameworks, oversee multi-million-dollar media budgets, present to executives, and manage external media agencies and cross-functional stakeholders.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead strategy, performance, and execution of a national B2B conference portfolio to drive pipeline growth. Set event tiering, budgets, and ROI targets; align activations with Sales and Executive leadership; run pre/post attendee engagement campaigns; manage vendor relationships, booth design, branding, swag, and on-site logistics. Measure multi-touch pipeline attribution and steward executive deployments.