Top Marketing Jobs in Charlotte, NC

Lead external communications for Lowe's community impact initiatives, driving earned media and third-party credibility for philanthropy, disaster response, sustainability, military support and volunteerism. Develop integrated strategies, media materials, executive counsel and metrics; manage agency partners and one direct report; coordinate cross-functionally to surface stories and mitigate reputational risk.

Manage day-to-day affiliate and creator operations for Lowe's Creator Program, including commission setup, tracking, attribution troubleshooting, payment and cancellation workflows, fraud detection, platform administration, recurring reporting, and performance analysis to drive creator monetization and program integrity.

Lead a team to optimize brand-focused online experiences on Lowes.com by partnering with suppliers, merchandising, IT and supply chain. Analyze customer behavior, SEO, assortment, promotions and inventory to drive traffic and conversion. Build supplier relationships, create project plans, troubleshoot systems, and identify process improvements to support omni-channel strategies and brand growth.

The Senior Director of Media leads media strategy at Lowe's, overseeing $800M in investments, ensuring optimized media performance and accountability across various channels, while fostering innovation and collaboration.

Lead strategy and roadmap for Lowe's Media Network adtech systems and platforms. Translate business requirements into scalable technical specifications, oversee integrations (CRM, OMS, DSPs), drive automation/AI adoption, ensure data quality and reporting, liaise with Product/Engineering/Marketing, and manage a small cross-functional team to enable seamless campaign execution and growth.

Lead strategy and execution for the MyLowe's Rewards loyalty program to grow active membership, member spend, and engagement. Partner cross-functionally with finance, digital, store operations, and data teams to optimize online and in-store conversion, manage value proposition and T&Cs, deliver member gifts and benefits, and measure program performance to drive sentiment and ease of use.

The role involves driving digital commerce initiatives, analyzing customer data, executing operational plans, and providing insights for improvement in the retail sector.

Lead enterprise CRM strategy and governance to drive personalized, omnichannel customer engagement, lifecycle growth, experimentation, and marketing automation. Partner cross-functionally to build segmentation, personalization, testing, automation, measurement frameworks, and a high-performing team to increase lifetime value, retention, and marketing efficiency.

Lead strategy and execution for loyalty member promotions to drive CLV, retention, and engagement. Own promotional roadmap, personalization and automation initiatives, measurement frameworks, testing standards, dashboards, and marquee events like Member Week. Partner cross-functionally with Merchandising, Finance, CRM, Product, Tech, and Engineering, and manage a team to optimize promotional effectiveness and growth.