Top Marketing Jobs in Charlotte, NC

Leads the Digital Brand Advocate program, improving brand-focused online customer experiences, product content, search visibility, promotions, assortment, inventory, and conversion. Manages supplier and merchandising relationships, analyzes customer behavior and KPIs, develops strategic plans, oversees complex cross-functional projects, supports digital and IT optimization initiatives, and coaches Brand Advocates. The role also manages direct reports, develops team members, and drives supplier alignment, process improvements, and online sales growth.

Leads the strategic evolution of Lowe’s Media Network measurement capabilities, including roadmap ownership, methodology development, measurement systems, data pipelines, reporting platforms, and advertiser insights. Partners with Product, Technology, Data, Client Insights, and Media Planning teams to scale solutions across channels and advertiser segments. Develops measurement strategies, external-facing collateral, and frameworks while identifying capability gaps, improving workflows, democratizing data access, and leveraging automation.

Leads a digital brand advocacy program supporting online customer experiences, sales, traffic, conversion, content, promotions, assortment, and supplier relationships. Analyzes customer behavior and KPIs, guides SEO and content optimization, develops merchandising strategies, manages complex cross-functional projects, supports digital systems, and leads a team of direct reports. Partners with suppliers, merchandising, IT, and digital leadership to improve Lowe’s omnichannel performance and brand growth.

Leads enterprise internal communications and associate engagement strategy for more than 300,000 employees. Advises executives and business leaders, oversees HR communications, executive messaging, intranet and multimedia content, and manages integrated communication programs. Supervises and develops the communications team, establishes metrics, manages cross-functional partnerships, and advances communication approaches that strengthen employee experience and company reputation.

Develops category messaging strategies and promotional plans across in-store and online channels. Partners with merchandising, marketing, pricing teams, and vendors to ensure consistent customer-facing content. Analyzes customer, competitive, and business data to generate actionable insights, build growth strategies, and measure performance against objectives. Maintains planning and execution artifacts while influencing cross-functional stakeholders and managing category marketing projects.

Leads customer insights strategy and research programs across business areas, guiding analysts and vendors, coaching team members, and translating qualitative and quantitative research into compelling recommendations. The role develops annual learning plans, ensures research quality, identifies data sources, synthesizes customer insights, and partners across the enterprise to influence business decisions and advocate for customers.

Leads recruitment marketing strategy, media campaigns, employer branding, and top-of-funnel hiring initiatives across Lowe’s business units. Manages recruitment marketing staff, budgets, vendors, market intelligence, candidate experience programs, analytics, and continuous improvement. Partners with HR, talent acquisition, business leaders, and employment branding teams to attract candidates in challenging markets, improve applications and hires, and maintain inclusive, multilingual campaigns.

Lead external communications for Lowe's community impact initiatives, driving earned media and third-party credibility for philanthropy, disaster response, sustainability, military support and volunteerism. Develop integrated strategies, media materials, executive counsel and metrics; manage agency partners and one direct report; coordinate cross-functionally to surface stories and mitigate reputational risk.

Manage day-to-day affiliate and creator operations for Lowe's Creator Program, including commission setup, tracking, attribution troubleshooting, payment and cancellation workflows, fraud detection, platform administration, recurring reporting, and performance analysis to drive creator monetization and program integrity.

Lead a team to optimize brand-focused online experiences on Lowes.com by partnering with suppliers, merchandising, IT and supply chain. Analyze customer behavior, SEO, assortment, promotions and inventory to drive traffic and conversion. Build supplier relationships, create project plans, troubleshoot systems, and identify process improvements to support omni-channel strategies and brand growth.