Top Marketing Jobs in Charlotte, NC

Supports marketing strategy by translating category priorities into CRM campaigns across email, mobile push, SMS, and other channels. Coordinates campaign briefings, wireframes, stakeholder feedback, audience requests, timelines, documentation, and execution risks. Interprets financial, campaign, business, and competitive data to improve consumer engagement, traffic, sales, efficiency, and ROI while developing scalable marketing processes.

Plans, executes, and analyzes digital events, campaigns, and promotions to improve customer engagement and online experiences. Tracks project timelines, coordinates priorities with Marketing, Digital Production, and Digital Commerce teams, develops campaign dashboards and reports, analyzes site performance and KPIs, and translates findings into actionable optimization recommendations. Provides leadership updates and mentors less experienced team members.

Leads digital engagement and merchandising campaigns across the online customer experience. Analyzes customer behavior, campaign metrics, and competitive data; develops dashboards and reports; recommends improvements; coordinates with merchandising, marketing, pricing, production, and online teams; improves execution processes; presents campaign insights; and coaches less experienced team members.

Develops and executes category marketing and messaging strategies across in-store and online channels. Partners with merchandising, marketing, pricing, vendors, and operations to identify growth opportunities, support product launches, coordinate promotional plans, maintain category libraries and calendars, and ensure consistent customer-facing messaging. Analyzes category performance and customer insights to create actionable business recommendations and reports results against objectives.

Develops and executes category messaging strategies across in-store and online channels. Partners with merchandising, marketing, operations, pricing, vendors, and media teams to identify growth opportunities, support product launches, execute promotions, maintain category planning resources, and ensure consistent customer communications. Analyzes customer, competitive, and performance data to inform business cases and measure strategy effectiveness.

Leads strategy and execution for owned marketing channels, TAB page planning, tier-one signage, and homepage priorities. Aligns promotions, merchandising, corporate messaging, creative production, and channel inputs across digital and physical channels. Manages marketing processes, standards, deadlines, cross-functional reviews, workflow bottlenecks, and a team of Senior Analysts. Requires substantial retail marketing experience, cross-functional channel and creative production expertise, direct mail or print catalog experience, and people leadership.

Leads recruitment marketing strategy, media campaigns, employer branding, and top-of-funnel hiring initiatives across Lowe’s business units. Manages recruitment marketing staff, budgets, vendors, market intelligence, candidate experience programs, analytics, and continuous improvement. Partners with HR, talent acquisition, business leaders, and employment branding teams to attract candidates in challenging markets, improve applications and hires, and maintain inclusive, multilingual campaigns.

Optimizes digital brand performance and customer experiences on Lowes.com by analyzing sales, traffic, conversion, assortment, content, pricing, promotions, fulfillment, inventory, and customer feedback. Partners with suppliers, merchants, and cross-functional leaders to develop strategic plans, improve search and browse experiences, recommend SKU and pricing changes, lead presentations, resolve online issues, and drive execution. Mentors junior analysts and supports omnichannel retail growth.

Leads loyalty marketing campaigns that acquire, engage, and retain customers. Develops marketing strategies, briefs, calendars, visual merchandising plans, and actionable customer insights in partnership with brand, analytics, technology, finance, and project teams. Manages small agile marketing teams, coordinates cross-functional execution, monitors program performance against KPIs, and represents loyalty marketing initiatives to internal and external stakeholders.

Lead enterprise SEO strategy and analysis for Lowe's digital properties. Identify and prioritize SEO opportunities across content, technical, local, and AI-driven search; use analytics and SEO tools to size impact, run experiments, define standards, influence cross-functional roadmaps, and present findings to senior stakeholders. Mentor junior analysts and drive scalable SEO governance and best practices to improve organic visibility, qualified traffic, and business performance.