Top Marketing Jobs in Charlotte, NC

Creates, edits, and proofreads persuasive copy for digital, audio, print, social, email, and promotional channels. Maintains Lowe’s brand voice, collaborates with designers and marketing teams, researches audiences and trends, optimizes content for SEO, contributes to campaigns, and presents work during creative reviews. Uses ProofHQ for proofreading and Workfront for workload management.

Leads operational planning, onboarding, implementation, and continuous improvement of retail media technology across onsite and offsite channels. Partners with Product, Technology, and Retail Media teams to define requirements, build roadmaps, develop workflows and documentation, manage timelines and risks, and improve platform adoption. Supports advertising channels including paid social, paid search, display, sponsored products, CTV, online video, and audio.

Supports brand marketing strategy and execution for assigned merchandise categories. Analyzes merchandising and P&L data, develops growth programs and strategic briefs, manages marketing calendars, coordinates omnichannel campaigns, and partners with merchandising, operations, media, creative, supply chain, vendors, and project teams to deliver sales and brand objectives.

Analyzes search demand, technical SEO signals, competitive intelligence, and customer behavior to improve Lowe’s organic visibility and digital commerce performance. Responsibilities include keyword and SERP research, technical SEO opportunity identification, performance analysis, business case development, cross-functional execution, launch validation, measurement, and stakeholder presentations. The role also monitors algorithm and market changes and may coach less experienced SEO team members.

Leads Lowe’s global creative organization and agencies in developing integrated brand campaigns across broadcast, radio, digital, photography, AI, and CGI. Sets creative vision, manages brand representation, oversees production studios and a roughly $50 million budget, negotiates with vendors, improves production efficiency, and mentors creative staff. Partners with marketing leadership and internal stakeholders to deliver compelling assets that strengthen customer preference and drive store and online traffic.

Supports marketing strategy by translating category priorities into CRM campaigns across email, mobile push, SMS, and other channels. Coordinates campaign briefings, wireframes, stakeholder feedback, audience requests, timelines, documentation, and execution risks. Interprets financial, campaign, business, and competitive data to improve consumer engagement, traffic, sales, efficiency, and ROI while developing scalable marketing processes.

Develops and executes category messaging strategies across in-store and online channels. Partners with merchandising, marketing, operations, pricing, vendors, and media teams to identify growth opportunities, support product launches, execute promotions, maintain category planning resources, and ensure consistent customer communications. Analyzes customer, competitive, and performance data to inform business cases and measure strategy effectiveness.

Optimizes digital brand performance on Lowes.com by analyzing KPIs, customer behavior, assortment, content, pricing, promotions, fulfillment, and conversion. Builds strategic plans, leads supplier and merchant presentations, resolves online SKU and system issues, improves search and browse experiences, and provides reporting and competitive insights. Partners cross-functionally on omnichannel retail initiatives, creates execution plans, and mentors junior analysts.

Plans and executes digital campaigns, events, and promotions across Lowe’s digital ecosystem. Tracks timelines, budgets, performance metrics, and key results; builds reports using analytics platforms; evaluates customer experience data; and recommends testing, optimization, and process improvements. Partners with Marketing, Digital Production, and Digital Commerce teams to deliver initiatives on time and within scope.

Serves as strategic communications counsel to senior executives, developing and executing integrated internal and external communications plans. Leads enterprise messaging, formal employee communications, multimedia delivery, cross-functional collaboration, and special communications initiatives. Ensures communications align with business strategy, are delivered on time and within budget, and appropriately address employee needs. May supervise a small team and handle confidential company information.