Top Marketing Jobs in Charlotte, NC

Lead enterprise SEO strategy and analysis for Lowe's digital properties. Identify and prioritize SEO opportunities across content, technical, local, and AI-driven search; use analytics and SEO tools to size impact, run experiments, define standards, influence cross-functional roadmaps, and present findings to senior stakeholders. Mentor junior analysts and drive scalable SEO governance and best practices to improve organic visibility, qualified traffic, and business performance.

Drive organic search visibility and digital commerce performance for assigned segments through keyword and SERP analysis, technical SEO audits, competitive benchmarking, opportunity sizing, cross-functional execution, launch validation, and performance measurement to increase traffic, conversions, and revenue.

The Sr Analyst will manage corporate events, budgets, logistics, and vendor relationships while ensuring compliance and enhancing attendee experience for large-scale activations.

Manage influencer marketing campaigns by overseeing setup, quality assurance, and performance monitoring. Collaborate across teams and enhance campaign processes for efficiency.

Develop and execute category messaging strategies with Merchandising to drive consistent customer-facing messaging instore and online. Analyze data to inform promotional plans, manage a category library, coordinate product launches and vendor/LMN plans, and report on results. Serve as the marketing COE and single point of contact for assigned business divisions, ensuring alignment across marketing, merchandising and operations.

The Paid Media Manager will lead a team to manage and optimize digital advertising campaigns, focusing on strategy, implementation, and performance analysis. Responsibilities include budget oversight, media buying, and team leadership, while leveraging digital marketing trends and methodologies.

Lead yield strategy execution across onsite, offsite, programmatic, CRM, and retail media channels. Manage inventory health, pricing, forecasting, reporting, and optimization. Partner cross-functionally with Sales, Ad Ops, Analytics, Product, and Tech to build models, automate processes, and deliver recommendations to maximize ad revenue and inventory utilization.

Lead strategy and roadmap for Lowe's Media Network adtech systems and platforms. Translate business requirements into scalable technical specifications, oversee integrations (CRM, OMS, DSPs), drive automation/AI adoption, ensure data quality and reporting, liaise with Product/Engineering/Marketing, and manage a small cross-functional team to enable seamless campaign execution and growth.

Lead strategy and execution for the MyLowe's Rewards loyalty program to grow active membership, member spend, and engagement. Partner cross-functionally with finance, digital, store operations, and data teams to optimize online and in-store conversion, manage value proposition and T&Cs, deliver member gifts and benefits, and measure program performance to drive sentiment and ease of use.

The role involves driving digital commerce initiatives, analyzing customer data, executing operational plans, and providing insights for improvement in the retail sector.