Top Marketing Jobs in Charlotte, NC

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Create technical content, videos, demos, presentations, and product walkthroughs showcasing GitLab’s DevSecOps and AI agent capabilities. Engage developers, customers, sales teams, and online communities through webinars, events, forums, Discord, and social platforms. Answer technical questions, deliver analyst briefings, research the developer tools landscape, test new features, and provide product feedback. The role is remote, supports U.S. and Canadian time zones, and requires up to 20% travel.

Leads GitLab’s global social media function, owning strategy, budget, tooling, team development, agencies, and performance. Oversees organic and paid social, YouTube programming, campaigns, employee advocacy, creator and influencer programs, executive social presence, community engagement, measurement, and issue response. Partners across marketing, communications, product, sales, talent acquisition, and engineering in a distributed environment while using insights and AI tools to improve business impact.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

The Talent Brand Manager will shape GitLab’s employer brand through recruitment marketing, storytelling, campaigns, and candidate education. Responsibilities include translating the employer value proposition into messaging, creating cross-channel campaigns and team-member stories, improving candidate journey touchpoints, analyzing funnel and engagement metrics, and partnering with Talent Acquisition and cross-functional stakeholders. The role also manages projects and external partners while improving talent brand processes, reporting, and operations in a fully remote environment.

Design, produce, and deliver internal events (virtual, hybrid, occasional in-person) to strengthen connection and align employees with company priorities. Own event lifecycle from concept, budgeting, vendor management, and production to measurement; partner with executives and cross-functional teams; use event tech and AI tools to scale inclusive, accessible experiences for a global remote workforce.