Leads go-to-market activation for GoodRx HCP and DTC media offerings. Translates strategy into launch plans, positioning, packaging, sales enablement, training, and field-ready materials for pharmaceutical brands and agencies. Coordinates cross-functional execution across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations. Builds commercial narratives, supports pitches and RFPs, gathers market feedback, and develops repeatable commercialization and enablement frameworks.