Creates performance-driven creative for paid social, YouTube, demand generation, email, and CTV campaigns. Develops video and image advertising assets, collaborates with growth and marketing teams, manages creative workflows, iterates rapidly based on testing, monitors industry trends, and maintains brand consistency while optimizing creative performance in a fast-paced e-commerce environment.

Lead CTV media buying and programmatic strategy across Ashley’s furniture and mattress brands. Optimize campaigns, budgets, CPMs, audience targeting, and frequency to drive online conversions and in-store sales. Manage publisher, streaming platform, ad exchange, and DSP relationships; negotiate Deal IDs and PMP agreements; oversee attribution, incrementality testing, clean-room analysis, impression deduplication, and offline conversion measurement. Partner with data science and creative teams to improve performance, unify fragmented vendor data, and achieve ROAS targets.

Create and edit high-volume static and video advertising for Newton Baby and other bedding brands across Meta, TikTok, and YouTube. Transform UGC and creator footage into polished ad variants, execute rapid iterations, organize and QA assets, build reusable templates, and maintain brand consistency. Collaborate with creatives, copywriters, directors, growth teams, and media buyers to produce performance-focused DTC advertising.