Top Marketing Jobs in Charlotte, NC

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Own partner marketing initiatives from go-to-market strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. Develop partner messaging, campaigns, sales tools, enablement, and training while collaborating with Sales, Partnerships, Product, and Marketing. Analyze pipeline, revenue, engagement, and adoption performance; identify funnel improvements; manage budgets and resources; and lead multiple complex initiatives to drive partner-sourced growth.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Lead and scale analyst relations strategy to drive analyst engagement and favorable placements. Build relationships with major analyst firms, prepare executive briefings, manage evaluations (e.g., Gartner, Forrester, IDC), turn analyst feedback into actionable messaging/product recommendations, enable sales with analyst insights, and measure program impact.

The Director of Financial Communications leads the development of key communications strategies regarding corporate financial messaging, crisis management, and internal communications, fostering engagement with stakeholders and ensuring clarity and consistency in messaging.

Lead a global campaign operations team to execute multi-channel digital marketing campaigns. Build scalable processes, enablement, and automation; partner on marketing systems, leverage AI to improve workflows, and track campaign KPIs to drive optimization and performance.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead end-to-end development and execution of digital marketing and ABM campaigns; manage the marketing automation stack; define execution strategy and technical requirements; partner with stakeholders to track KPIs, optimize performance, and support lead lifecycle, data hygiene, and workflow automation. Maintain documentation, templates, and campaign best practices.