Manage Team Chevy social channels and content calendars, support race-weekend live coverage and on-site content capture, coordinate approvals with cross-functional teams and agencies, grow and engage motorsports communities, assist influencer and UGC initiatives, track performance with analytics, and optimize content and campaign strategies. Regular travel to North American races and occasional evenings/weekends required.

Lead Cadillac's influencer and creator strategy across paid, earned, owned, and experiential programs. Develop long-term creator partnerships, manage agency/talent relationships, align cross-functional stakeholders, define KPIs and measurement, and drive culturally resonant campaigns tied to launches, motorsports, and brand moments to strengthen luxury and performance perception.