Develop and execute content marketing strategies aligned with go-to-market goals. Create persona-based content across the funnel, including blogs, ebooks, whitepapers, sales collateral, videos, emails, and web copy. Measure conversion and test content effectiveness while collaborating with product, growth, sales, communications, community, people, customer success, engineering, and product teams to strengthen brand consistency, engagement, and demand generation.

Own end-to-end B2B demand generation, including integrated campaigns, ABM, email nurture, organic social, website initiatives, conversion optimization, and performance reporting. Partner with Sales, Product Marketing, Customer Success, agencies, design, and product teams to generate measurable pipeline. The role requires strategic planning, hands-on execution, data-driven optimization, strong writing, and management of multiple concurrent programs, with emphasis on SaaS, technical audiences, open source, and product-led growth.