Create and publish platform-first social content (graphics, short-form video, carousels) that captures cultural and real-time sports moments. Use trend and performance insights to inform strategy, write on-brand copy, build community engagement, and partner with internal teams to align campaigns and optimize content.

Drive App Store Optimization for DraftKings mobile apps: execute metadata and creative updates, perform keyword research and competitive analysis, run and analyze A/B tests, track installs and conversion metrics, and collaborate with Creative, Marketing, Analytics, and Engineering to increase organic visibility and growth.